We only control the wholesale price, which is fixed. We don’t control the end-user price, as we work through our distribution partners that need to ensure a sufficient margin at each step in the value chain to remain sustainable. And quite frankly, prices can be impacted by many factors such as customs duties, taxes, in-country logistics, the number of middlemen, salary requirements, volume of glasses sold, difficulties to reach certain geographies, etc. However, we have guidelines for our partners that reflect back on our social impact roots with a mission ceiling price of US$8.